Brand Identity
Fleurs du Liban, new logo

Private Chef Studio · Orange County, CA

Hospitality, plated.

Scope of Work Logo Redesign Color System Typography Brand Guidelines Website
I.
The mark, before and after

The Transformation

Fleurs du Liban original logo Before
→
Fleurs du Liban new logo After
II.
What we set out to do

A brand as refined as the table.

Fleurs du Liban is a private-chef and catering studio bringing the warmth of the Lebanese table to homes and gatherings across Orange County, Los Angeles, and San Diego. The original identity carried the charm of a family kitchen, warm script, illustrated detail, and the handwritten character of a beloved neighborhood spot. As the studio has grown, it needed a brand to match: refined, elevated, and built to carry the cuisine's quality at every touchpoint. We rebuilt it from the ground up.

No. 01
Thoughtfully Curated

Every menu is composed with intention, never one-size-fits-all. Drawing from authentic Lebanese flavor, tailored to the style, the size, and the spirit of each occasion.

No. 02
Refined Presentation

From an intimate four-top to a celebration of one hundred, each dish is prepared and plated with care, the presentation as considered as the cuisine itself.

No. 03
Seamless Service

From the first conversation to the final plate cleared, every detail is handled (quietly, professionally, and with ease) so the host can stay at the table.

Rooted in Lebanese tradition.
Elevated for today.

, The Studio Promise

III.
A palette of

Wine, Gold, & Cream

An intentionally narrow palette. Burgundy carries the brand. Warm gold lights it. Cream holds the page.

Primary
Beirut Burgundy
#4C1C24
Primary
Olive Gold
#C6AA82
Neutral
Linen Cream
#F4ECDD
Neutral
Pomegranate Ink
#22090E
Proportional Usage
50%
28%
14%
Linen Cream · 50%
Beirut Burgundy · 28%
Olive Gold · 14%
Bekaa Olive · 5%
Sumac Terracotta · 3%
IV.
A trio for every surface

Voice on the page

A high-contrast serif carries the name and the headlines. A copperplate script handles short, warm gestures. A clean sans does the quiet, functional work.

Cormorant Garamond
Display & Headlines
Weights 300–700 · Roman + Italic
Fleurs Du Liban
Aa Bb Cc Dd Ee Ff Gg Hh · 0 1 2 3 4 5 6 7 8 9 · & ·, · " "
Italianno
Tagline & Accent
Single weight · Short phrases only
Lebanese Cuisine
Used for taglines, signatures, and section accents, never for body copy.
Inter
Body, UI & Captions
Weights 300–700 · Functional text
Reservations · Events
Serving Orange County · Los Angeles · San Diego
V.
Drawn from the land

Vocabulary of the land.

Olive Branch
Cedar of Lebanon
Fig & Pomegranate

The olive branch, the cedar, and the fig, drawn from the land, appear as structural motifs throughout the brand system, grounding the identity in Lebanese heritage without relying on cliché.

VI.
Currently in development

A new web presence, in progress.

A website built to carry the brand. Clean, content-forward, and designed for the full hospitality experience, from first impression to reservation.

fleursduliban.com
New Website
Coming Soon

Brand Identity by Creativision

Your brand should carry
the same weight.

Fleurs du Liban had the cooking. It needed an identity that matched it. If your business has outgrown the brand it started with, that is the work we do.